lunes, 30 de abril de 2012
viernes, 27 de abril de 2012
Con Woddy Allen: el sexo sin amor...
Para dar la bienvenida a este largo fin de semana, compartimos con los amigos esta reflexión de Woody Allen: "El sexo sin amor es una experiencia vacía. Pero como experiencia vacía es una de las mejores"
El lujo y las marcas para las nuevas generaciones
How do Millennials define luxury?
Link: mashable.com
Fuente: trend & tonic
A recent article by C-suite luxury ad man Duke Greenhill compared attitudes toward premium brands among Millennials and Baby Boomers. Millennials emphasize the source, craftsmanship and design of a product over its price tag. To them, luxury items are a means of expressing aspiration rather than net worth. These aspirations often center on green living. (Four out of the seven recession-era status symbols cited by The Fiscal Times involve social responsibility or sustainability.) Furthermore, Millennial luxury is inclusive rather than exclusive: Young people want their peers to join them in the social initiatives they advertise through their choice of brands.
Affluent Millennials want to be seen as civic-minded, not rich. They want to appear well-informed, altruistic, discerning and down-to-earth. This is a big change from the “trading up” mentality of the Boomers, and must be kept front-of-mind when developing products and ads geared toward Millennials with money.
Fuente: trend & tonic
¿Por qué la comida del avión sabe tan mal?
La respuesta rápida a la pregunta de por qué la comida del avión es tan sosa y anodina pudiera ser que es comida de baja calidad. O que en Primera Clase eso no pasa. Sin embargo, hay otros motivos que influyen en el sabor de la comida que ingerimos a 10.000 metros de altura.
Según sugieren algunos estudios, incluso fomentados por las propias compañíais aéreas, el sentido del olfato cambia mucho debido a las condiciones higrotérmicas de la cabina (el grado de humedad es bajísimo, resecando la nariz: cuando la nave alcanza su altitud de crucero, a 11.000 metros de altitud, la humedad de la cabina se mantiene a niveles mínimos para reducir el riesgo de corrosión de fuselaje).
También se ve influido el del gusto, debido al cambio en la presión del aire, que adormece las papilas gustativas. El aire seco (en torno a un 15% de humedad) y la presión de la cabina provocan que se duerman un tercio de las papilas gustativas. Algo parecido a lo que sucede cuando estamos constipados.
Por ello suelen servirse platos especialmente especiados, a fin de despertar nuestro sentido del gusto. Y también es la razón de que el zumo de tomate tenga un sabor menos ácido que en tierra.
Si la comida de los trenes tampoco está muy buena es porque la empresa de catering que prepara los platos lo ha hecho hace muchas horas; y en el caso de los aviones, ha tenido que pasar por condiciones extremas de temperatura y humedad.
Además de la sequedad en la boca y las fosas nasales, hay otros que proponen que el mal sabor de la comida tiene que ver con el oído. Un estudio realizado por la Universidad de Manchester concluyó que los comensales reconocen peor los sabores dulces y salados cuando están sometidos a un cierto nivel de ruido blanco.
Fantástica infografía de las marcas en el mundo
miércoles, 25 de abril de 2012
"No significas nada para mí..."
Consumers to brands: “You mean nothing to me”
A recent survey found that consumers feel 70% of the brands in their lives could disappear without them caring.
There’s something slightly self-serving about the MPG/Havas Media’s ‘Meaningful Brands Survey’ since it seems to be designed to support an existing business position. But the numbers are impressive—14 countries, 300 brands, 50,000 consumers via online panels—and so is the fact that, for the second year running, they found that customers wouldn’t care if 70% of brands disappeared. The rest of the data seem to be in line with this: 85% of consumers worldwide expect companies to become actively involved in solving social and environmental issues, but only 28% think that companies are working hard to solve the big social and environmental challenges. Similarly, 72% of consumers trust companies more if they produce responsible goods, but only 20% trust companies when they communicate about their social/environmental commitments and initiatives.
In other words, there’s a big gap between the talk and the walk—and one which opens up positioning opportunities for brands who think they can walk it as well as talk it. Indeed, we talked about the way companies can use sustainability and environmental issues to disrupt markets in our recent Future Perspective, How to Sustain Sustainability. But there’s a bigger risk here for brands: as the media world which maintained them in the second half of the 20th century crumbles into social media, they will need clear and positive values as well as advertising dollars to connect with their customers.
Fuente: http://trendandtonic.thefuturescompany.com/consumers-to-brands-you-mean-nothing-to-me/
A recent survey found that consumers feel 70% of the brands in their lives could disappear without them caring.
There’s something slightly self-serving about the MPG/Havas Media’s ‘Meaningful Brands Survey’ since it seems to be designed to support an existing business position. But the numbers are impressive—14 countries, 300 brands, 50,000 consumers via online panels—and so is the fact that, for the second year running, they found that customers wouldn’t care if 70% of brands disappeared. The rest of the data seem to be in line with this: 85% of consumers worldwide expect companies to become actively involved in solving social and environmental issues, but only 28% think that companies are working hard to solve the big social and environmental challenges. Similarly, 72% of consumers trust companies more if they produce responsible goods, but only 20% trust companies when they communicate about their social/environmental commitments and initiatives.
In other words, there’s a big gap between the talk and the walk—and one which opens up positioning opportunities for brands who think they can walk it as well as talk it. Indeed, we talked about the way companies can use sustainability and environmental issues to disrupt markets in our recent Future Perspective, How to Sustain Sustainability. But there’s a bigger risk here for brands: as the media world which maintained them in the second half of the 20th century crumbles into social media, they will need clear and positive values as well as advertising dollars to connect with their customers.
Fuente: http://trendandtonic.thefuturescompany.com/consumers-to-brands-you-mean-nothing-to-me/
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